My Family Roofer: Roof Replacement Pricing Guide

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1. What Factors Drive the Price Up?

• Size of the roof: More square footage = more labor and materials.

• Roof pitch and complexity: Steep or multi-faceted roofs require more time, safety gear, and crew coordination.

• Type of shingle: Premium options (like impact-resistant shingles or stone coated steel) cost more.

• Number of existing layers: Multiple layers require additional removal time and disposal.

• Gutter upgrades: Replacing or adding gutters increases overall cost.

2. What Factors Drive the Price Down?

• Smaller roof size: Fewer materials and quicker installation.

• Simpler slope/pitch: Less risk and faster turnaround.

• Basic shingle selection: Standard asphalt options are more affordable.

• Only one existing layer: Faster tear-off = lower labor costs.

• Keeping existing gutters: No add-on charges for gutter systems. Removing and reseting gutters can also effect price. 

3. Why Are Some Companies So Expensive?

• Often, it’s not about quality — it’s about profit padding.

• Some companies limit themselves to only high-end materials (like stone-coated steel), which artificially inflates their average price.

• Others mark up labor or inflate quotes because the industry lacks transparency.

4. Why Are Some Companies So Cheap?

• This is a red flag in our industry. When a roofer comes in thousands less, there is a good reason and none of them you will want to deal with! 

• Cheap labor (often uninsured subcontractors).

• Cut corners: skipping permits, skipping full tear-offs, or re-roofing over damaged layers.

• Low-quality shingles that fail prematurely.

• No ventilation updates, which void manufacturer warranties.

• Poor or non-existent warranties, which leave you holding the bag when something goes wrong.

5. Where Do Our Prices Fall?

• We typically charge $620–$730 per roofing square (1 square = 100 sq ft).

• A 25-square roof would range from $16,000–$19,000 depending on details.

6. Package/Level Explanation

• We install full-roof replacements  — always a tear-off.

• We work exclusively with high-quality shingles, but let you choose between options.

• Ventilation, underlayment, and ice/water shield are all standard — not upsells.

• We shoot you straight on if you even need a new roof. We have roof restoration packages that many roofs qualify for that can extend your roofs life 6-18 years. 

7. Lifetime Cost vs Initial Price

• A cheap roof may save you $2,000 today — but could cost $15,000+ in repairs or early replacement.

• Every month we have a new client that is replacing their last cheap roof after only 5 or 7 years.

• We install for lifetime value — so your next roof can be your last.

8. Historical Pricing Trends

• Roofing costs have risen 25–30% over the past 3 years due to:

  • Material cost increases (especially asphalt, felt, and flashing).

  • Insurance costs are increasing every year.

  • New building code requirements in many regions.

9. Financing Options

• We offer flexible roof financing — some approvals within 10 minutes.

• Plans available with no interest if paid in 12 months, or extended terms up to 10 years.

10. Pricing FAQs

• Do you offer free estimates? → Yes, always.

• Can I keep my gutters? → Yes, in many cases and we’ll tell you if they’re reusable.

• Can I get a second layer instead of tear-off? → We don’t recommend it; it voids warranties, increases the weight on your structure and does not allow the roof to breath. 

• Are your prices competitive? → We’re rarely the cheapest — and never the most expensive. Our pricing reflects long-term value.

12. Hidden Costs to Watch Out For

• Watch for:

  • Quotes that don’t include extended warranties. 

  • “Surprise” decking or plywood replacement fees (look for a no change order guarantee)

  • Cheap estimates that don’t mention ventilation or underlayment, particularly ice and water shield. 

13. Where Your Money Goes

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14. Pricing Video

• (Record a 3–5 minute video where you answer:

  • “What does a roof really cost in [your area]?”

  • “Why is there such a big price range?”

  • “What should you avoid when choosing a roofing company?”
    Embed this near the top or middle of the page.)

15. Is It Really Worth It?

• Yes — a roof protects everything under it.

• Our pricing reflects total system replacement: shingles, underlayment, ventilation, flashing, and labor.

• We’ve repaired too many botched jobs from low-cost contractors. Do it right once.

16. Estimator Tool

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